Digital Marketing

Google’s new Helpful Content Update: what it is and what it means for your website’s SEO

In a recent blog post, Google announced an update to its search engine ranking algorithm that will give preference to websites that provide “helpful” content. This change has already gone into effect, so now is the time for business owners and SEOs to re-evaluate their website content strategy. Here are five tips on how to make your website content more helpful in order to boost your ranking in Google search results.

1. Be clear and concise

One of the main goals of the Helpful Content Update is to improve the quality of search results by giving preference to websites that provide clear and concise information. This means that your website content should be easy to understand and free of any fluff or filler. Advice given by many educational marketing agencies is to get to the point quickly and use simple language that can be understood by everyone.

2. Focus on the user’s needs

Your content should always be focused on the needs of your target audience. Ask yourself what type of information they are looking for and make sure that your content provides value. Keep in mind that users are looking for answers to their questions, so try to anticipate what they might want to know and include that in your content. You can use tools such as Google analytics services to determine what page is mostly visited by users so you have an idea what kind of content they are most likely to read. 

3. Be comprehensive

In order for your content to be helpful, it needs to be comprehensive. This means that you should cover all aspects of the topic and provide all the information that a user might need. Don’t leave anything out and make sure that your content is up-to-date. If you are getting cheap content writing services, make sure that it is still comprehensive and detailed and not something that just paraphrases content of other websites.

4. Use images and videos

In addition to text, your content should also include images and videos when appropriate. These can help break up the text and make your content more visually appealing. They can also help explain complicated concepts or provide step-by-step instructions.

5. Optimize for search engines

Even though the Helpful Content Update is designed to improve the quality of search results, it’s still important to optimize your content for search engines. According to Thrive Digital Marketing Services, use keyword-rich titles and descriptions, and make sure that your website is easy to navigate. By following these tips, you can help ensure that your website’s content is helpful and informative, which will ultimately lead to a higher ranking in Google search results.

Conclusion

The Helpful Content Update is a major change to Google’s ranking algorithm that emphasizes the importance of helpful content. Website owners and SEO services agencies need to adapt their content strategy in order to ensure that their website is providing value to users. By being clear and concise, focusing on the user’s needs, and being comprehensive, you can help your website content stand out from the rest. Additionally, using images and videos can make your content more visually appealing, and optimizing for search engines will help you earn a higher ranking in Google search results. By following these tips, you can improve your website’s content and boost your visibility in Google search results.

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